A new standard for genre-blending rock
Inheriting the legendary word “Luv”
Alternative expression
LINER NOTES
luv’s latest offering, “Gum i” (ガムアイ).
As the title suggests, it is about gum and love.
The colorful gum displayed in shops comes in different colors and sizes, as well as a variety of flavors.
In the same way, the forms of love have many different hues,
and even from an ethical perspective, there are as many answers as there are people.
Exploring racial issues in society and asking whom we love, this work unfolds
like gum, through an endless chewing journey of sound
and a spectrum of countless flavors in its lyrics.
MEMBER COMMENTS
Zum (bass)
Usually active primarily in jazz performance. A bassist they admire is Paul Chambers.
The goal is to create interesting music by skillfully combining everyone’s different musical backgrounds.
Sho (drums)
Usually active primarily in jazz and R&B performance.
A drummer they admire is Benny grab.
The goal is to deliver living, breathing music.
Rosa (keyboard)
Works across many genres with classical music as a foundation, and is known as a genius.
A pianist they admire is Martha Argerich.
The goal is for music created across genre boundaries to reach and be embraced by the wider world.
Ofeen (DJ)
Also works as a pianist in R&B and funk, supporting the band with extensive digging skills.
A pianist they admire is CorryHenry.
The goal is for people in Japan’s music scene to listen to genre-blending songs alongside rock.
Hiyn (guitar / vocals)
Active in neo-soul and funk performance.
Also works solo as ミヤケ武器 and has written music for ジャニーズWEST.
The goal is to establish Black music in Japan,
energize Asia as a whole, and transcend racial and national boundaries.
ARTIST
luv
Launched in June 2023, primarily in Kansai.
Formed through jam sessions in high school, followed by live performances and university club activities.
The five members’ assured musicianship creates an addictive sound,
and their distinctive lyrics set listeners’ hearts dancing. Before you know it, you are humming along
and moving to an off-kilter groove.
RELEASE

2nd Single “Gum i”
(pronounced ガムアイ)
Digital release date: November 15, 2023 (Wed.)






